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Red Rocks wouldn’t be Red Rocks without a great team and we’re fortunate to have an excellent group of partners who are generous with their support. Our goal in establishing these partnerships is to provide an elevated guest experience, offering added-value to our fans and additionally driving sustainability together, both at Red Rocks and within each group’s efforts beyond Red Rocks. Here’s a list of our venue partners and a little insight into each relationship.


The official vodka of Red Rocks Amphitheatre is found all around the venue. Absolut Colorado Red Rocks Edition is a limited edition package from a distillery dedicated to sustainability with CO2 neutral distillation. Available at your local wine and spirits retailer, Absolut Colorado is the perfect way to bring the spirit of Red Rocks to your home.

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Altos is the official tequila of Red Rocks Amphitheatre. It's delicious on its own, with a splash or paired with Bols Watermelon Liqueur. The Red Rocks Margarita is the color of a Colorado sunset with a watermelon flavor that tastes like summertime. Keep an eye out for the Altos van at Red Rocks events!

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Picture of a hand holding a bottle of coca-cola


Coca-Cola is the official beverage, soft drink, juice and sports drink of Red Rocks Amphitheatre. Get Caught Red Handed consuming a Coca-Cola beverage at Red Rocks or Get Caught Green Handed using Red Rocks’ onsite recycling containers and you could be randomly selected and chosen as a “Surprise and Delight” prize winner.

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Crack open a cold one and crank up the volume with our refreshing Hot Tracks and Cold Beer Playlist on Spotify. The playlist features top songs from artists who have played at Red Rocks and is perfect for listening at home, on the go, or before your next Red Rocks tailgate.

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Origin Red Rocks is a preferred lodging partner of Red Rocks Amphitheatre and the premiere place to stay. At Origin, we are collectors of life experiences; designed for explorers, by explorers.

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Vienna® Beef’s Hot Dog just got hotter! The Official Hot Dog of Red Rocks Amphitheatre is the premium beef Jumbo Dog topped with green chili, sour cream, cheese, and jalapeño slices. Take a video of yourself swaying your Red Rocks Dog like a lighter during your favorite song and tag Vienna Beef on social media for a chance to win a case of dogs. Choosing winners monthly.

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Looking for a delicious and satisfying snack to enjoy while taking in a concert or show at the iconic Red Rocks Amphitheater? Look no further than City Pop, proud sponsor of this amazing venue! Our premium popcorn is made with the freshest ingredients, carefully crafted to provide the perfect balance of flavor and texture. Whether you prefer classic buttered popcorn or sweet kettle corn, we've got you covered. So next time you're at Red Rocks, be sure to grab a bag of City Pop popcorn and enjoy the show!



Red Rocks marketing department develops unique + customized corporate partnerships tailored to fit your organization’s strategic business goals.

Sample programs include but are not limited to the following:

  • On-site promotions
  • Year-round presence at our venues
  • Sampling, exhibit, product display & signage
  • Cross-promotions
  • Hospitality and special events
  • Licensing of venue name and marks
  • Grassroots marketing
  • Media

* Red Rocks Amphitheatre partner packages begin at $10,000.
* Yoga on the Rocks partner packages begin at $3,000.

For more information on partner opportunities, please contact Drew Lindley at Andrew.Lindley@denvergov.org. For a list of current opportunities and official RFP documents, visit Denver Arts & Venues sponsorship page.